Adweek :: Motorola Sponsors Williamsburg's "The Burg"

clipped from www.adweek.com

Motorola to Sponsor Web Video Series
May 08, 2007

By
Brian Morrissey

SEATTLE Following in the steps of Lonelygirl15, another Web video serial is turning to product placement as an ad model.

Motorola has signed to sponsor "The Burg," a Web comedy series of nine four-minute episodes that explore the hipster haven of Williamsburg, Brooklyn. Motorola products will be featured in the programming, which will not include pre-roll spots.

The Burg goes bigtime w/Motorola product placement sponsorship.

Congrats!

[source]



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